Local designer Hara Allison working for Ad Age →
Have we got a deal for you!
Sometimes it’s hard to know where to start, so we’ve created a package that makes it simple. It’s important to define and build your brand. After all, it’s a foundational piece in your marketing and one you don’t want to be without. If you already have a brand, now may be a good time to evolve it, keep relevant, let your customers see you stronger than ever. At...
My topic today really has nothing at all to do with advertising. So anyone looking to find the secret to unlocking the door to the creative soul and creating a marketing campaign that will have the masses lining up at 4 in the morning to purchase your product or service… it will not be found in today’s blog. (And in all honesty, if I knew the answers above I would not be blogging in the...
I realize there are better reasons to wake up in a panic at 3 a.m… An overlooked car payment, the report that has been on your ‘To Do’ list for a month and is now due on Tuesday, and whether or not ‘Whitney’ is going to get cancelled before the full season is over. However, my 3 a.m. panic was centered around luggage. Hara and I have a saying around STUDIO H…...
Releasing the Peacock
Yesterday I had the privilege of attending the Wellness Celebration and Rally at the Spokane Convention Center. The entertainment for the afternoon was an ‘Extreme Makeover’ fashion show featuring a variety of local women who had accepted the challenge of not only a complete makeover, but displaying their new look on the catwalk in front of over 200 attendees from the Spokane...
I love to see a young girl go out and grab the world by the lapels. Life’s...– Maya Angelou
When I Grow Up I Wanna Work in Advertising →
Let’s take a hard look at your relationship with your website. While I am in full realization that a girl whose romantic relationships have the shelf life of a dairy product should not throw virtual stones, indulge me in this little analogy. Some of you are in ‘new website love’. Your website is beautiful, interesting, intelligent and meets all of your needs. You have met...
Oh Those Drama Tweens
Those that are saying there is no such thing as a captive TV audience anymore does not live with a ‘Tween’…. the great divide between childhood and insanity. I am still a big believer in TV being a vital component to any marketing campaign as long as the strategy behind it takes viewership patterns into consideration. Anyone in marketing has become aware of how the holy grail...
Distracted? Get a Room!
I knew I could pull you in with a subject line like that. Distraction. It is everywhere in the workplace. Just a quick trip to the coffee maker can be like running a gauntlet. Carrie is raving about her new ‘permanent’ eye liner as you resist the urge to congratulate her that she will now ‘permanently’ resemble a raccoon. Dave wants to give you all the details on how...
A New View
As I spent my weekend nursing a monster head cold, I was afforded the rare luxury of reigniting my love affair with television. Armed with over-the-counter cold medication, Kleenex and my trusty remote I settled into my high thread-count sheets and conducted some serious channel surfing. After hours of being beguiled by ‘Bridezillas’ and intrigued by ‘Intervention’ I...
Don't Get Schooled! →
It’s a bittersweet time of year - so hard to say goodbye to the final glorious days of summer: lazy afternoons, carefree vacations, and time with friends and family. As a kid the uneasy transition from the freedom of summer to the structure of fall was eased by the promise of new beginnings. The new school year often meant new friends, new clothes, new backpacks and never-before-used...
It took me a few seconds to draw it, but it took me 34 years to learn how to...– Paula Scher